Personius & Company, Inc. ●
Management Consulting Services
● Business Vision ●
Business Growth ● Business Training ●
Conference & Event Marketing Support |
++1 954 529-7117 jim (at) personius.com |
|
Secrets and
Techniques of Sponsorship
Marketing What every association, conference, convention, and
seminar needs to know to effectively sell and grow their sponsorships. Non-dues revenue is increasingly important to
associations, conferences, and events. Yet, these groups struggle with what
to sell to sponsors and how to sell it. Most staff hate selling sponsorships;
and definitely do not want to cross sell or up sell.
Most staff have no sales training; nor do they understand the value or
benefits of sponsorships. As a result, associations are leaving thousands to
hundreds of thousands of dollars on the table. Author James Personius said “During the big
recession, we noticed some of our clients were continuing to grow
sponsorships and related sales while most associations were suffering and
cutting back and blaming the economy. We began investigating what were the
good performers doing differently than the average and poor performers? We
want all of our clients to grow and be successful,
so we were looking for good insights and learning experiences. What we found
was shocking, and so informative! We shared the results with all our clients in
the form of a consulting white paper. The feedback was so positive and the
clients suggested we publish our white paper as a book, thus the first
edition. The second edition is more readable like a book, less consulting
paper in nature.” In fact, the second edition contains new
chapters, examples, and graphical illustrations designed specifically to help
associations and organizations of all sizes increase their business
sponsorship revenues. This book should be required reading for
management of all associations, conferences, conventions, seminars, and
similar events that seek sponsorship funding. It will help them get new
sponsors and more revenues; it may possibly save and strengthen some existing
sponsorship relationships too. The 2017 edition has a new, lower price of $60
per book. It is available directly from Personius & Company or through Amazon.com
ISBN 9781548422066. |
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Company, Inc. All Rights Reserved.