Personius & Company, Inc. ●
Management Consulting Services
● Business Vision ●
Business Growth ● Business Training ●
Conference & Event Marketing Support |
++1 954 529-7117 jim (at) personius.com |
|
“That’s life; that’s what all the
people say. You’re riding high in April, shot
down in May.” - That’s Life by Frank Sinatra Great businesses are not here today,
gone tomorrow. They are not on top of a trend for two years, then disappear
from the scene. Those are great opportunists. Great businesses sustain success. Of
course, great businesses adapt to change, ride trends, and seek flexibility
and innovation. But they also know that strong relationships, strong brand
image, dominant distribution channels, strong training emphasis, and high-quality
customer service always lead to long-term success and superior performance. Great businesses know how to put
distance between themselves and their imitator competitors. Great businesses
know how to emphasize the value of the real deal to fight the inevitable
knock-off. Great businesses know that there is no substitute for having
happy, well-trained employees who want to work for the winning team. Great business project long-term
vision and long-term commitment to quality. They value relationships over
transactions, because they know and understand the lifetime value of a
customer relationship. Great businesses invest in true creativity and innovation
because they know someone will always try to copy them in a lower-quality,
lower-cost way. Great businesses know that brand
leadership increases perceived value (and revenue) and reduces risk in
customers’ minds. Do you have a strategy for analyzing and
developing sustainable competitive advantage? If not, ask Personius &
Company. We’ll be glad to help. |
|
© 2015. Personius &
Company, Inc. All Rights Reserved.